events platform 100 On 29 September 2004, the private view of the Platform 100 project took place at ING's London HQ. The evening attracted approximately four hundred visitors and fifteen works sold. The aim of the project, which allowed 100 ING staff members (chosen by a heavily over subscribed ballot) to select one artist or one work by that artist, was to establish and develop all staff members' interest in art. This could be as a selector, a purchaser or just as one who would come and observe. As ING's Igno van Waesberghe's forward for the catalogue pointed out, the project was also intended to have the effect of "strengthening relationships" between the different ING companies and personnel in the UK.
 ′Blocks′ by Peter Bishop
The exhibition proved a great success and a selection of the works will be going on tour to Baring Asset Management offices in Bishopsgate in the City and ING Lease offices in West Byfleet, Surrey and Enfield in Middlesex. The Discerning Eye is again delighted to be associated with such an innovative and unique event.Here are some comments from selectors:"This was the first time that I have taken part in such a project, and I found everything to be different than I had initially envisioned. I feel privileged to have contributed. My chosen artist, Alexis Soul-Gray, is just starting out in her career as an artist and was thrilled to take part (even her parents came along to the party last night). This was the most important thing for me" Baring Asset Management selector"On each of the three times I returned to look at the blocks I saw something different in them. There is an organic feel and depth to the works, I like them, I could live with them, I wish I could afford them !" Jason McMillan - Baring Asset Management "Just wanted to say that I attended last night and thought the exhibition was brilliant - a broad range of very good pieces" Baring Asset Management selector"Finally selecting just one work was more difficult than I imagined" ING Bank selector"The beauty of art is that everyone has their own interpretation; a catalyst for discussion, the exchange of ideas between us - this is the rich wealth art brings" ING Bank selector Doran's art is a fusion of innocence and maturity. The viewer is drawn by the girl's large dark eyes and is able to connect with the sense of despair that seems to emanate from these keyholes to the soul  "Bethy"
by Renira Doran
platform 100 - the ING view The Platform 100 project aims to establish, develop and sustain the interest of ING staff members in art, through involvement as nominators, purchasers and appreciators. But it is also another way of strengthening relationships between the different ING companies and personnel in the UK in order that we can work together more effectively.The project began in April when all ING staff in the UK were invited to enter a ballot for selection as one of the 100 nominators in the project - hence the name 'Platform 100'. Each nominator was charged with selecting an artist - and preferably a particular work of art by that artist - for inclusion in the exhibition. The response to the ballot was excellent, with significantly more applications being received than places available.Following a talk by Sacha Craddock - the curator of Platform 100 - and armed with an information pack, nominators spent the summer searching for their artists at art exhibitions, art fairs, graduate shows and private galleries. The 100 works which comprise the Platform 100 show consequently cover a variety of media, and the artists range from recent graduates to established names.Platform 100 has been sponsored by ING and The Discerning Eye, the arts charity which ING has supported over the last six years. The project was funded by Arts & Business under their New Partners Scheme, which leverages business 'investment' in the arts. Under this Scheme, and on account of ING Bank's annual sponsorship of The Discerning Eye Exhibition, we were awarded a grant for a project in partnership with The Discerning Eye.ING is grateful for the support of Arts and Business and Parker Harris in preparing the Platform 100 show and is delighted to have this opportunity to support the work of so many artists.Igno van Waesberghe CEO ING UK and Ireland  ′Lady of the Light′
by Maureen Harter
 ′Becoming Hot Spots′
by Sand Laurenson
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